Technology


"Characteristics that are highly valued in a research consultant include: excellence in study design and implementation, unerring focus on objectives, and knowledge of the subject matter. They personify each of these and deliver superior value as a result."

- Hewlett Packard

 

   

 

Chadwick Martin Bailey's technology practice brings a wealth of IT and Telecommunications industry expertise to every project they work on in both business to business and business to consumer environments.

Led by Christopher Neal, we have conducted projects for leading clients like Apple, Cisco Systems, EMC, HP, Microsoft and Omgeo to help develop new products, more effectively target and sell, and measure the impact of customer/ prospect experiences on the brand and revenue generating behaviors.


Proprietary IT Panels

CMB brings two established IT and Telecom industry research panels that will enable us to serve clients more cost effectively and better provide real-time market insights. 


Market Pulse - Free Technology Information

The Market Pulse is a weekly e-mail alert that delivers data on a variety of technology topics straight to your inbox.   Each week, we ask the Technology Panel a question about a current technology subject and deliver the answer to you with an illustrative chart.

In the past, we have covered a wide range of technology topics, including enterprise digital rights management (EDRM), IP telephony, portals, security, storage, and teleworking.

The Market Pulse is free; to sign up, click here.


Practice News

  • Telepresence Research Results Released:  Cisco TelePresence Trends:  Future Benefits Outlooks
  • Virtualization Runs Into Some Potholes:  CMB/SageVirtualization Report featured in Information Week.
  • Pulse Report on Network Security featured in August issue of Communications News:  Read the article online here.
  • Telephony Best Practices Report:  Learn about how you can get the report
  • Enterprise Digital Rights Management market growth predicted:  Learn more about the  report


Types of Assignments

  • Market Evaluation and Segmentation
  • Brand Development and Management
  • Product and Service Development
  • Strategic Positioning
  • Brand Tracking
  • Advertising Effectiveness
  • Brand Extension
  • Customer Value Delivery
  • Concept Testing


Clients and Case Studies

Click here to see our technology clients or contact us for case studies that show how we have helped our business to business and business to consumer clients refine and grow their businesses.